Data visualization gives us a clear idea of what the information means by giving it visual context through maps or graphs. This makes the data more natural for the human mind to comprehend and therefore makes it easier to identify trends and patterns within large data sets. Data visualization is used across all industries to increase sales with existing customers and target markets and demographics for potential customers. As a crucial step in data analytics, data visualization gives companies critical insights into untapped information and messages that would otherwise be lost.
